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World Class Capabilities
McCormick’s Sensory Capabilities are one of our strongest core competencies. To help products become consumer favorites, we put flavor solutions to test by the consumer. A series of subjective and objective evaluations are available and can include:
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Effective Consumer Guidance
- Automated Recruiting System
- Focus Groups
- Observation Session
- Home Use Testing
- Central Location Testing
Analytical Methods
- Discrimination
- Descriptive
- Descriptive Analysis
- Time Intensity
- Progressive Profiling
- Quality Control
- Methods Development
- Global Sensory Program
- Instrumental & Sensory Correlations
- Trained Panelists & Consumer Correlations
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