Incorporating the opinions of your target consumer into every stage of the product development cycle is key to your success. Through consumer testing, descriptive testing, and our proprietary Create IT process, we’ll close the gap between research & development and sensory that’ll help ensure your product will be a consumer-preferred hit.
Our proprietary Create IT process brings together a high-performance team including your key decision makers and our marketing, consumer insights, sensory, culinary, and product development experts. This collaborative process, together with input from target consumers, helps increase your marketplace success and speed to market.
As an important part of sensory evaluation, descriptive testing will provide you with detailed data about every aspect of your product, including flavor, aroma, and texture. Descriptive testing involves:
