As the seasons change so do consumer tastes. According to Mintel’s Seasonal Dining Trends, eighty-eight percent say they are more likely to try a seasonal flavor of their favorite products. Limited-time availability creates a sense of excitement and exclusivity and refreshes consumer interest in brands as they search store aisles for the next new flavor experience.
Summertime, in particular, inspires exciting new flavor concepts. The availability of seasonal produce opens the door to farm-fresh profiles like ripe orchard fruits. Warm temperatures and blue skies naturally bring back memories of BBQs and picnics, and the desire to get outside. Here are some key flavor themes to inspire your next summer product launch:
For your next summer-inspired flavor innovation, contact your McCormick Flavor Solutions account representative or contact us today.