Trends & Insights

10 Things You Should Know: July Edition

Admin — Sun, 26 Jul 2026 04:00:00 GMT

Reese's Pieces with Chocolate Cookie

Reese's Pieces with Chocolate Cookie adds a crispy chocolate cookie center to the peanut butter-flavored candies. The new offering plays into demand for multi-textural candies that can provide an unexpected tasting experience. – Food Dive
Skip Magnesium Drinks .

UK functional soft drinks brand Skip has expanded its wellness beverage range with the launch of two magnesium-infused sparkling drinks. The new Skip Magnesium range is available in Berry & Cherry and Kiwi & Lime flavors. – FoodBev Media
Aloha Strawberry Protein Bar

The new product is USDA Organic-certified and made with real strawberries and coconut flakes, delivering 14g of plant protein, 10g of fiber and 4g of sugar per serving. – Aloha
Auntie Anne's Pitch Pack

is a shareable soccer-inspired box of pretzel nuggets or mini dogs plus two dips to celebrate the World Cup. – New York Post
Tony's Chocolonely Popcorn Crunch Bar

Tony's new milk chocolate Popcorn Crunch bar is packed with roasted, caramelized corn pieces for a warm, sweet and salty popcorn combination. – International Snacks
Oreo Firecracker Pop

Oreo added a new seasonal flavor, the limited-edition Firecracker Pop, a golden cookie sandwich filled with blue raspberry, lemon and cherry flavor. – News Nation
Popsicle Hard

is inspired by the iconic flavors Popsicle fans grew up with as an alcoholic beverage. The beverage comes in Hard Cherry, Hard Orange and Hard Grape with 5% ABV. - Beverage Industry
Totino's Blasted Pizza Rolls

This new pizza roll offering is coated in a bold, unique seasoning blend for added flavor. Flavors include Zesty Limon Pepperoni, Garlic Parm Pepperoni, and Nacho Boom Cheese. - Delish
McDonald's Caesar Sauce

McDonald's creamy and tangy Caesar sauce features parmesan, garlic and lemon flavors. The sauce will also be included in three new chicken offerings. - ABC News
Fresca Hard

Fresca Hard launches as a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV. Flavors include Original Grapefruit Citrus, Pineapple Citrus, Peach Citrus and Watermelon Citrus. - Parade

Download: 10 Things You Should Know: July Edition (PDF)

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what's next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.

From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.

Flavor Forecast Trend: Simple to Spectacular

Admin — Sun, 19 Jul 2026 04:00:00 GMT

Fruit Preserve Flavor | Full Fat Flavor | Savory & Herbaceous

In a digital-forward world, consumers are discovering beauty in the basics – reconnecting with real ingredients and garden-inspired flavors. As we navigate a world that feels overstimulating, consumers are finding joy in slowing down—gardening, cooking from scratch, and turning simple ingredients into deeply satisfying taste experience. They are seeking flavors that make them feel grounded yet elevated, nourishing both body and soul.

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Fruit Preserve Flavor

As consumers embrace gardening and scratch cooking, fruit preserve–inspired flavors are gaining popularity. With their cooked fruit and warm brown notes, these sweet yet simple profiles evoke seasonality and homemade charm. They suit both sweet and savory applications, as people rediscover jammy, tangy tastes in modern formats like cocktails, sparkling beverages, glazes and more.

Full Fat Flavor

The use of full-bodied fats is gaining acceptance for their specific character, mouthfeel and flavor. The 2026 Dietary Guidelines for Americans places an emphasis on full-fat dairy which is opposed to previous guidance. Butter, tallow, and olive oil are gaining popularity, not just for richness but for the way they ground a dish and add satisfying depth.

Savory & Herbaceous

Celebrated for their fresh, green, and savory notes, herbaceous flavors satisfy the growing desire for familiar yet flavorful ingredients. Rooted in simplicity, this trend embraces what's seasonal and sincere—letting natural ingredients shine. From-the-garden profiles feel rustic and comforting while remaining vibrant and offer innovation opportunities for meals, sauce,s snacks and more. Herb-infused beverages, especially gin, are also on the rise, with house-made varieties showcasing herbs like dill, fennel, and parsley to create distinctive, one-of-a-kind drinks.

The Takeaway

As we navigate an innovation-forward world that feels increasingly fast, artificial, and overwhelming, food and flavor offer a grounding connection to something authentic and real. Nature inspired profiles as well as those that signify care and craft can deliver simple, yet spectacular flavors to your innovation. Also, as clean-label demand grows, we offer clean and natural flavor solutions tailored to your brand. No matter where you are on the clean continuum, our expertise ensures great taste—never compromised.

Click to learn more about the McCormick 2026 Flavor Forecast® and check out all of the Simple to Spectacular recipes.

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Flavor Spotlight: Toasted Coconut | Fried Chicken | Chaat Masala | Prickly Pear

Admin — Thu, 02 Jul 2026 04:00:00 GMT

Toasted Coconut | Fried Chicken | Chaat Masala | Prickly Pear

Indulgent sweet profiles to vibrant fruity varieties, bold spicy twists and savory additions, we're highlighting four growing flavors in the food and beverage space today to help inspire your brand. Read on for flavor and culinary insights on toasted coconut, fried chicken, chaat masala, and prickly pear.

Toasted Coconut

Toasted coconut brings together sweet, browned, and gently baked notes with bright tropical fruit nuances. Whether featured in summer-inspired creations or comforting winter bakes, toasted coconut remains a versatile and consistently appealing flavor choice.

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Fried Chicken

With 84% of consumers loving or liking fried chicken, its appeal is rooted in a comforting, classic flavor profile. Savory and deeply satisfying, it translates seamlessly across a wide range of applications, delivering familiar taste cues and evoking nostalgic, feel-good moments.

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Chaat Masala

Inspired by the bold flavors of Indian street food, chaat masala flavor delivers a vibrant, dynamic taste experience. It offers a spicy-sour kick balanced by a subtle hint of sweetness.

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Prickly Pear

As consumers increasingly seek distinctive and adventurous fruit flavors, prickly pear stands out as a compelling choice. This vibrant cactus fruit delivers a bright, refreshing sweetness with notes reminiscent of watermelon and a subtle bubblegum nuance, creating a layered and playful flavor experience that feels both familiar and unexpected.

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10 Things You Should Know: June Edition

Admin — Tue, 23 Jun 2026 04:00:00 GMT

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Alani Nu Purple Cotton Candy is a limited-time energy drink flavor in collaboration with singer Becky G. Its flavor is inspired by the sweet taste of carnival cotton candy. – Alani Nu
Campbell's Gluten-Free Chicken Noodle Soup. This new gluten-free offering partners with chickpea pasta maker Banza as consumer interest in gluten-free products increases. – Food Dive
Svedka Vodka Water is a ready-to-drink canned cocktail with no bubbles. Flavors include strawberry peach, lime and pineapple. – Svedka
Popeyes At-Home Biscuit Mixes are launching in grocery stores featuring Cajun Cheddar and Homestyle flavors. The simple mixes require water, butter and cheese for the cajun cheddar flavor. - Popeyes
Heinz Marry Me Sauce is a creamy tomato-based pasta sauce inspired by the TikTok viral “Marry Me Chicken” recipe. – FoodBev Media
Chobani Zero Sugar Vanilla Cinnamon Creamer expands the brand's zero sugar creamer line. The new Vanilla Cinnamon flavor taps into fan favorite and nostalgic flavors. – Parade
Protein Pints Ice Cream Protein Pops launched in Caramel Crunch, Mint Crunch, Vanilla Crunch and Peanut Butter Crunch. It features 10 grams of protein per pop. - Nosh
Jumex Sparkling Sodas come in Mango, Limeade, and Orange flavors. All of these sodas are naturally flavored and come in 12-ounce cans. - Sporked
Trader Joe's Dark Chocolate Mango & Passion Fruit Creme Thin Cups feature a dark chocolate shell and a thin layer of tropical fruit creme. It is available from June through August. - Trader Joe's
Starbucks Blue Coconut Drinks support access to clean water through partnership with Get Blue. The tropical beverages include a Blue Coconut Refresher and Iced Blue Coconut Matcha. - Starbucks

Download: 10 Things You Should Know: June Edition (PDF)

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Seasonal Lookback: Trends of Spring

Admin — Tue, 23 Jun 2026 04:00:00 GMT

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Spanning from March to June, the spring season is filled with flavors and tastes consumers look forward to each year. From twists on the classics, takes on texture and celebratory opportunities, let's take a look at the trending seasonal and limited-edition products and flavors for spring, and see where you can find inspiration for your brand.

1,473 seasonal menu items and LTOs launched in spring 2026 - Datassential

Top Flavors in Seasonal/LTO Products :

North America Introductions, March 2025 - June 2025

Strawberry
Peanut Butter
Lemon
Caramel/Caramelised
Blueberry
Orange/Sweet Orange
Hazelnut
Raspberry
Marshmallow
Pistachio
Cookies & Cream
Mango
Apple (green)
Lime

36% of consumers are interested in purchasing limited-edition retail items or restaurant specials/LTOs in the spring. – Datassential

Top Categories
Chocolate Confectionery, Bakery and Sugar & Gum Confectionery ranked highest for top North America categories with spring seasonal and LTOs. - Mintel

Trends of Interest

Twists on Classics
Texture & Flavor
Celebrating Spring

Twists on Classics

Consumers love a good twist on a classic. Take strawberry for example – We're seeing continued interest with this spring flavor staple in revived ways. Leverage these classic flavors by pairing with unique flavor combinations, formats or textures.

Products of Note:

Benny Sparkling Strawberry and Rhubarb Flavored Energy Drink features 80mg of caffeine and adaptogens to promote energy and focus.

KFC Strawberry Crème Pie Poppers are handheld treats filled with strawberry and crème pie filling in a buttery crust.

Texture + Flavor

As experiential eating grows, consumers search for exciting textures and fun inclusions without sacrificing taste. We've seen additions like boba continue to grow in the beverage space for its chewy texture and sweet flavor. Gummy, soft, flaky, crispy or airy textures can all provide an intrigue when paired with complimenting flavors.

240% growth of boba LTOs & new/returning items (spring 2025 vs spring 2024) - Datassential Launches & Ratings

Product of Note:

McDonald's Mango Pineapple Refresher features tropical and juicy flavors mixed with lemonade and strawberry popping boba.

Celebrating Spring

From Easter to St. Patrick's Day, Mother's Day and more, consumers are bringing food and beverages to the center of every occasion. Capitalize on these celebrations by developing distinctive tastes and culinary inspiration that help create memorable eating experiences conveniently at-home.

Find Inspiration From Our Consumers' Top Spring Flavors :

Honey
Carrot Cake
Key Lime Pie
Coconut Cream Pie
Iced Lemon Cookie
Raspberry Cream

- McCormick Flavor Solutions Consumer Survey

The Takeaways

This spring, consumers embraced familiar flavors with a twist, interactive (and flavorful!) texture experiences, and products inspired by seasonal celebrations. Brands that blend approachable flavor, innovation, and occasion-based relevance can find opportunity for the spring season and beyond.

View our Seasonal Lookback on Spring Flavors

Order your free flavor sample here.

You deserve more. Let's get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what's next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.

Flavor Spotlight: Root Beer | Harissa | Chorizo | Passion Fruit

Admin — Mon, 08 Jun 2026 04:00:00 GMT

Root Beer | Harissa | Chorizo | Passion Fruit

Root Beer

Sweet and nostalgic, root beer's creamy vanilla warmth and subtle herbal spice translate beyond soda into desserts and savory applications.

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Harissa

Harissa is a North African chili paste blending roasted peppers, chilies, and warm spices for layered heat. As Millennials and Gen Z seek bold, global flavors, it offers strong potential across both modern and traditional applications.

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Chorizo

Chorizo is a boldly seasoned sausage rooted in Spain and central to Mexican cuisine, known for its rich flavor and red hue. The U.S. plant-based chorizo market is projected to grow at an 8.7% CAGR from 2025–2035 (Future Market Insights).

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Passion Fruit

Passion fruit delivers a bold sweet-tart profile with citrus, guava, and pineapple notes, making it popular in beverage and sweet applications. 83% of consumers are interested in passion fruit flavor for sweet products. Proprietary McCormick Fruit Flavor Study; Nov 2025.

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Protein: What to know

Admin — Mon, 01 Jun 2026 04:00:00 GMT

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Trend Report - Protein: What to Know

The push for protein continues as consumers seek out protein-rich foods and drinks made with both plant-based and animal-based ingredients. While once primarily sought after by athletes, a broader range of consumers are looking at protein as a part of a larger, more long-term part of a healthy lifestyle. These in-demand ingredients are being incorporated into a variety of savory and sweet products that extend well beyond the traditional meat case and snack aisle, into categories like bakery, beverages, pasta and more.

Taste, of course, remains crucial to acceptance, whether in new forms of favorite proteins or in products made with plant-based proteins that may require some flavor assistance. It's the common denominator and the main purchase and re-purchase driver. Pump up the protein without sacrificing taste. Let's take a look at how flavor is being used in these protein-packed products.

Protein Drivers

Today's consumers are looking for more and different types of products made with – and often fortified with – animal and plant-based proteins. What's driving their quest for protein? A desire for holistic health, interest in foods and drinks that deliver on energy, cravings across dayparts and interest in offerings rooted in nature are just a few. Interest is coming from many demographics but is especially strong among younger consumers, boding well for the staying power of protein ingredients.

44% of U.S. respondents said they want to increase their protein intake, up from 34% from the same period in 2024. - 2025 Bain & Company survey

Consumers placed the highest importance on the amount of protein followed by protein type in protein beverages. - Journal of Dairy Science

Protein Types

Dairy Derived Proteins

Dairy proteins come from dairy processing and are valued for functionality, texture-building ability, and digestibility. This is one of the most commonly used protein sources. Dairy proteins are often used when building flavor profiles that would naturally have a dairy component to them, as the off-notes can blend in with the natural milky taste of the flavor.

Off-notes: Sour dairy, cardboard, starch, cheesy, baby formula, butyric acid, soapy, bitter
Benefits: Fast and slow digesting proteins, complete amino acid profile, contributes to satiety

Flavor Tips: Whey protein can have sour, metallic, or astringent notes. Creamy flavors, like cookies & cream, or an Optify® modifier can help mask these and create a smoother profile.

Clear whey can taste astringent or sour — one strategy is to lean into the sourness with a congruent flavor profile, making it feel intentional rather than off. Amplify with an Optify® sour enhancer or use an astringent masker for a more balanced profile.

Collagen Protein

A byproduct of the bone, skin and muscle of cattle, this protein-rich ingredient is available in a cooked gelatin form and broken down into smaller proteins in a hydrolyzed form. Functionally, beef collagen protein gelatinizes when heated and acts as a binder or filler in some processed meats. Hydrolyzed beef collagen tends to be unflavored, so it can be combined with other flavors across different product types.

Off-notes: Slightly savory, mild bone broth
Benefits: Linked to beauty claims, aids in gut health, contributes to satiety

Egg White Protein

Egg albumin is a type of protein derived from egg whites and is rich in protein as well as riboflavin, niacin, potassium and magnesium, among other nutrients. Often available as a powder, egg albumin is a water-soluble ingredient that is easily absorbed. This ingredient is low in cholesterol and offers functional benefits as well, serving as an effective binder in baked goods and meat alternatives, a stabilizer in custards and a thickener in sauces and soups.

Off-notes: Slightly salty, subtly eggy taste
Benefits: Complete proteins, easily digested, rich in amino acids, vitamins and minerals

Plant Protein: Pea

Pea protein is derived from yellow split peas and contains all nine essential amino acids, making it a technically complete protein. Functionally, pea protein offers strong emulsification and gelation capabilities, helping improve texture and stability across a range of applications. In addition to its amino acid profile, peas are a natural source of iron and certain B vitamins, though levels may vary depending on processing.

Off-notes: Sour, earthy, soapy, vegetative
Benefits: No allergens, acid profile, vegan and plant-based sustainability

Plant Protein: Soy

Soy protein is derived from defatted soybean meal, the material remaining after soybeans are dehulled and the oil is extracted. It is classified as a complete protein, containing all nine essential amino acids in proportions comparable to many animal proteins. Depending on processing, soy protein can be produced as concentrates, isolates, or textured forms, offering flexibility across applications. However, soy is one of the nine major food allergens in the U.S. and requires proper allergen labeling.

Off-notes: Beany, green, bitter
Benefits: Lactose-free, heart health claim, promotes satiety because it takes longer to digest

Plant Protein: Rice

A nutritious, allergen-friendly, hypoallergenic protein source containing all nine essential amino acids, with higher levels of methionine and cysteine, typically derived from brown rice. It naturally has a grainy texture, which can be a hurdle to consumer acceptability; however, it offers a neutral flavor and good digestibility.

Off-notes: Earthy, bland, stale
Benefits: Easily digested, neutral flavor profile, allergen-free

Flavor Tips: Plant-based proteins often have an earthy or bitter aftertaste. A masker or enhancer with vanillic notes can help neutralize vegetative off-notes. Chai or chocolate peanut butter are two possible flavors that work with the unique characteristics of plant-based protein to create an elevated taste.

Takeaways

Demand for protein-rich foods and beverages now extends far beyond athletes, with consumers embracing both plant- and animal-based options across diverse applications. This sustained growth is driven by interest in holistic health, lasting energy, and products rooted in nature — a shift that is here to stay.

Yet formulating with protein often introduces off-notes, undesirable aromas, and mouthfeel challenges. Through deep technical expertise, taste modification technologies, and a holistic “whole product” approach, we'll partner with you to overcome these hurdles — so you can lead with taste while delivering desired protein amounts.

Considering what's next in your product innovation? We've got you covered.

Download the Protein: What to Know PDF

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10 Things You Should Know: May Edition

Admin — Mon, 18 May 2026 04:00:00 GMT

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10 Things You Should Know: May Edition

Punch Pop Poppi is a limited-edition and Love Island USA-themed Poppi ahead of the show's eighth season premiere. It features notes of apple, orange, lemon and cherry. - People
Minor's Kitchen Sauces is a new line by Nestle featuring four flavored sauces: lemon garlic aioli, creamy Korean barbecue, spicy chili truffle and American smokehouse. - Food Business New
McDonald's Refreshers & Crafted Sodas include six new specialty drinks: Strawberry Watermelon, Mango Pineapple and Blackberry Passion Fruit Refreshers, as well as Sprite Berry Blast®, Orange Dream® and Dirty Dr Pepper. - McDonald's Corporate
Lunchables Snackables are the brand's first-ever double snack pack designed to split, swap and share. Combinations include cheese, crunchy crackers, poppable favorites and more. - Kraft Heinz
Non-Alcoholic Coors Light Coors 0.0% is a zero ABV beer said to deliver “the same crisp, mountain-cold refreshment.” It launched in Northeastern markets this May, with a nationwide rollout planned for 2027. - Food Dive
Capri Sun Electrolytes Capri Sun Hydrate includes added electrolytes, vitamins and 50% less sugar than the leading sports drink. It comes in Tropical Punch, Fruit Punch, and Lemon & Lime. - Capri Sun
GoodPop Fruit Sours ice pops feature a real fruit recipe covered in a patent-pending sour candy coating. The product will come in Green Apple & Lemonade and Cherry & Melon flavor. - Food Bev Media
Hi-Chew Lychee & Raspberry Stick marks the brand's first dual-flavor stick format in the US market. It will roll out at Walgreens stores nationwide from 1 May through 31 July. - Hi-Chew
Cotton Candy My/Mochi Ice Cream combines cotton candy-flavored ice cream wrapped in soft rice dough, creating a multi-textured snack at around 70 calories per piece. - Food Bev Media
Starbucks Tropical Butterfly Refresher combines color, flavor and texture with guava and passion fruit flavors and bursts of mango-pineapple pearls, as well as a butterfly pea flower infusion. - Starbucks

Download: 10 Things You Should Know: May Edition (PDF)

You deserve more. Let's get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.

Your Innovation, Beginning to End

Admin — Tue, 21 Apr 2026 04:00:00 GMT

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It all starts with delicious, irresistible, unforgettable flavors. We're foodies at heart. And we use that passion to help you create craveable tastes that dare to capture the hearts, minds and taste buds of consumers everywhere. From concept to commercialization to consumer craze, McCormick Flavor Solutions makes it easier to create exclusive flavors that serve up the ultimate taste experience.

You deserve a partner focused on what matters most.

Count on tailored solutions and a full suite of label-friendly flavors and extracts for every type of product. No matter your product, we flavor every bite and sip. The only question is, what's next?

Read the snapshot to learn more:

Download: Your Innovation, Beginning to End (PDF)

You deserve more. Let's get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.

10 Things You Should Know: April Edition

Admin — Tue, 21 Apr 2026 04:00:00 GMT

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Popsicle® Hard Variety Pack delivers the classic Popsicle® flavors we all grew up with plus a 5% ABV kick, coming in Hard Cherry, Hard Orange, and Hard Grape - Popsicle Hard
Dippin' Dots in the Grocery Aisle Dippin' Dots will release multipacks featuring three popular flavors: Cookies 'N Cream, Chocolate Chip Cookie Dough, and Ultimate Brownie Batter. - USA Today
Vital Proteins Collagen Sparkling Water comes in Strawberry Blossom, lemon Lime and Blood Orange and features collagen peptides and vitamin C for skin, hair and nail support. - Vital Proteins
Sour Patch Kids Glow-Ups eggs return this year featuring black-light-reactive edible confetti for a glowing experience. - Snack and Bakery
Gopuff Expands Private Label With increased interest in private label brands Gopuff launches Crave Shoppe, a new private label brand dedicated to indulgent baked goods and snacks specifically for the Gopuff customer. - GoPuff
Barebells Protein Milk Drinks feature 24 grams of protein in an 11oz can and comes in Chocolate, Vanilla and Berry flavors. It's said to be indulgent yet fits into an active lifestyle. - Barebells
Pop-Tarts Super Stuffed offers 50% more filling than the traditional Pop-Tart, a highly requested innovation from consumers. It will be available in Strawberry Blast, Molten Lava cake and Cinnamon Caramel. - Food Dive
Sun Cruiser White Tea is made with real white tea and premium vodka. Features flavors including Peach, Berry Hibiscus, Passionfruit and Blackberry. - Total Wine
Quaker Protein Granola launches in two flavors Mango & Passionfruit and Chocolate Brownie with Salted Caramel. The product delivers around 22g of protein per 110g. - Food Bev Media
HAPPi Pistachio Crunch Easter Egg features a balance of sweet, nutty notes and crisp texture in a plant-based chocolate. Featuring pistachio and Kanafe, the egg is inspired by the Dubai chocolate trend. - Happi

Download: 10 Things You Should Know: April Edition (PDF)

You deserve more. Let's get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.