Case Studies

Capturing Character: TrueTaste® Smoke and Bourbon Flavor Technology

Admin — Wed, 05 Aug 2026 14:44:13 GMT

The Challenge

Smoke and alcohol flavors are difficult to translate into dry seasoning formats. Standard drying processes can lose delicate volatile compounds, resulting in harsh, ashy, charred, or cooked notes instead of a clean, true-to-source flavor experience.

Initiating Innovation: French’s Mustard Skittles mash up

Admin — Tue, 04 Aug 2026 16:17:52 GMT

The Challenge

McCormick and our French’s team celebrates Mustard Day each year. In 2024, we wanted to create something that no consumer expected.

Reformulating a Favorite: Maintaining great taste

Admin — Tue, 04 Aug 2026 16:13:46 GMT

The Challenge

A health and wellness company dealt with supply constraints with their current product. The goal: maintain signature taste and consumer experience with new formulation.

Reducing Complexities: Flavor Consolidation With Cost-in-Use Savings

Admin — Tue, 04 Aug 2026 15:52:22 GMT

Innovation Partnership: Renovating a Heritage Brand

Admin — Tue, 04 Aug 2026 15:01:33 GMT

The Challenge

After decades of no new product development, a new product concept failed in consumer testing with its launch date quickly approaching. The goal: deliver new concepts, insights and prototypes with a quick turnaround of 6 business days.

Improving an Icon: Increasing Flavor Intensity

Admin — Tue, 04 Aug 2026 14:48:50 GMT

The Challenge

An iconic brand faced competitive pressure from brands with perceived higher intensity in flavor. The Goal: improve flavor intensity without changing their current profile.