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We are the
Secret Behind
Your Secret Sauce

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We are the
Secret Behind
Your Secret Sauce

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We are the
Secret Behind
Your Secret Sauce
#GREATTASTE
Making great taste even better.
Popular drinks. Iconic snacks. Famous burgers. From every corner of the intersection to every corner of the store, our flavor solutions are everywhere. We help the biggest brands create flavors that keep people coming back for more.
Making great taste even better.
Vanilla

Optimized for any application.

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Timed Flavor Release

Deliver the ultimate layered flavor experience.

EXPERIENCE FLAVORCELL®
salsa_macha

JUNE 2023 | MCCORMICK CULINARY & INSIGHTS

Heat + Texture: Salsa Macha

As heat continues to push beyond the singularly spicy realm and be recognized as part of a full sensorial eating experience, textural heat is gaining traction.

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may

MAY 2023 | Marketing & Insights

10 Things You Should Know May Edition

Nutritional seeds trending, Beer Can Chicken Beer, and Cholula launching salsa and taco seasoning. That and so much more in the 10 Things You Should Know for May coming at you!

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youthful_yummies

JUNE 2023 | Marketing & Insights

2023 Trend Bite - Youthful Yummies

Generation Alpha, the current generation of children, are greatly influenced by their Millennial parents. Beyond being digital natives, they are being exposed to a variety of foods and flavors, including global ingredients and planet- and body-friendly options.

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vegan_walking_taco

JUNE 2023 |PAUL, SCIENTIST 

Cilantro Lime Walking Taco!

Way more than hot dogs and funnel cakes, food festivals today are reimagining food and flavor in fun, innovative, and even futuristic ways. At the top of the exciting list of taste experiences? Plant-based, vegan delights that answer for the growing demand, without sacrificing flavor! Enter, the vegan walking taco.

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ube

MAY 2023 | Marketing & Insights

Flavor Insight Report - Ube

Ube is a purple yam, not to be confused with purple potatoes. Popular in many Filipino desserts, ube (pronounced ooh-bay), has a slightly sweet, almost nutty taste that works perfectly in cakes, cupcakes, ice cream, and so much more. 

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upcycled

MAY 2023 | Marketing & Insights

Ingredient Hot List - Upcycled Ingredients

Waste not, want not. While that adage may seem quaint, it rings ever true in today’s sustainability-focused food and beverage marketplace.

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Let’s create great flavor.

Whether you’re working behind the bench or improving your product and menu innovation planning, trust us to help create your flavor identity.

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