Ride the wave of flavor migration
As people cross geographic and cultural borders, so does flavor. To better inform your brand’s next winning flavor, our teams around the globe are mapping these emerging flavor migrations first-hand. Our global insights are your edge in beating the competition to market with that next big food or flavor trend.
A multi-dimensional perspective drives your product development:
We identify growing flavors and ingredients in restaurants and on food truck menus at all stages of flavor adoption.
Consumer flavor preferences
We utilize up-to-date input from consumers to influence flavors and foods in a variety of categories.
Global product launches
We pinpoint emerging flavors and product forms for geo-targeted product launches.
McCormick global counterparts
We have our finger on the pulse of restaurant, retail and product development trends.
We marry our passion for flavor with consumer food and beverage publications and social media trends.