Insights & Trends | McCormick Flavor Solutions
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Our Approach:Insights & Trends

Insights & Trends

Ride the wave of flavor migration

As people cross geographic and cultural borders, so does flavor. To better inform your brand’s next winning flavor, our teams around the globe are mapping these emerging flavor migrations first-hand. Our global insights are your edge in beating the competition to market with that next big food or flavor trend.

A multi-dimensional perspective drives your product development:

Menu review
We identify growing flavors and ingredients in restaurants and on food truck menus at all stages of flavor adoption.

Consumer flavor preferences
We utilize up-to-date input from consumers to influence flavors and foods in a variety of categories.

Global product launches
We pinpoint emerging flavors and product forms for geo-targeted product launches.

McCormick global counterparts
We have our finger on the pulse of restaurant, retail and product development trends.

Foodie culture
We marry our passion for flavor with consumer food and beverage publications and social media trends.

Tomorrow's flavors, today

Keep your products ahead of consumer demand by informing and inspiring innovation years in advance with our Flavor Forecast® as your guide.

Tapping into our proprietary global culinary expertise, industry knowledge and consumer insights, the McCormick Flavor Forecast® is our guide to predicting the next big trends in flavor.

View This Year's Flavor Forecast
Put us to the taste test

Put us to the taste test

Don't think a flavor or trend is right for your concept? Challenge us—we’re experts at translating insights into brand-relevant concepts.

Take the Flavor Challenge