Postcards from the Bench
Although its common knowledge that consumers crave more experiential flavors, determining these flavors and profiles is a little harder to pin down. How can product developers meet the “foodie culture” flavor expectations permeated......
Inspired Tastes
As we kick off a new year, diet and exercise resolutions often come to mind. According to Innova, 78% of US consumers have made lifestyle changes to improve their health and well-being. Even though consumers from all generations are making changes......
Chef's Notes
As consumers demand more unique Asian profiles, product developers should turn their attention to the distinct ingredients of tropical Southeast Asia. The vibrant cuisine and rich flavors of Malaysia draw attention from adventurous palates seeking......
Postcards from the Bench
Chemists, or to be more precise flavorists, from the McCormick Technical Innovation Center (TIC) in Maryland and Giotti in Italy discussed how they share expertise across continents and are learning to work better together in a new exchange......
Inspired Tastes
As we wrap up 2018, our Insights team reflects on some of this year’s most interesting taste experiences. We are fortunate that our research often includes trying new and diverse food, drinks, and of course, flavors. Each team member shared......
Chef's Notes
This year our team of research chefs showcased their passion for flavor by creating on-trend dishes, drinks and flavor profiles in a series of videos. Touching on a variety of topics from plant-based protein to bacon everything, the range of......
