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Flavor Feed

Flavor Feed

Inspired Tastes

Boosting Beverages

April 2021 | Marketing & Insights

There’s a huge demand for foods and drinks that taste good and make consumers feel good, whether that’s through natural plant-based ingredients or brain-boosting nootropics. Beverages will be a prime place for mood, immunity, and......


Postcards from the Bench

Sips & Stirs Inspiration: Warming Sensations

April 2021 | Patrick, Associate Scientist

Sips & Stirs is our unique drink insights platform that engages audiences through the stories that come out of beverage immersions across the US. In early 2020 (pre-COVID), that meant sampling over 300 beverages across Austin, Atlanta and San......


Chef's Notes

Featured Flavors: Ancho Chile Pepper & Hibiscus

March 2021 | Ricardo Mejía, Corporate Chef, Mexico

Our signature Flavor Forecast® report uncovers trends that shake up the way we cook, flavor and eat. As 2020 celebrated 20 years of forecasting, we’d like to share some of our favorite profiles that have made an impact on the flavor......


Postcards from the Bench

Exploring Timut Pepper

March 2021 | Hedy, Principal Flavorist

A simple visit to ethnic grocery stores locally and abroad invites exciting discovery down every aisle. From unique beverages to candy and snacks, this exploration helps a flavorist like me understand the preferences of a community and culture.......


Inspired Tastes

Evolving Plant-Based


COVID-19 has brought health to the forefront of many consumers’ minds, encouraging them to find new ways to incorporate plants into their diets. Many are also considering the ethical implications of eating a plant-based diet, from impacts on......


Postcards from the Bench

Sweet & Savory Bakery Seasoning

February 2021 | Darla, Principal Scientist

I joined McCormick® in 2019 as a Principal Scientist, but my whole career has been devoted to developing seasonings. (I even went to the University of Hawaii for Food Science!) Anywhere you can find seasonings, I’ve been there –......

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