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Inspired Tastes

Seasonal & Special Occasion Soup & Broth

November 2022 | Marketing & Insights

From seasonal favorites to unique desserts and busy day meals, soups and broths can fulfil the needs that special occasions and events require. Flavorful soups and broths, mixed with the right ingredients, can create unique experiences for consumers looking for exceptional function from their food.

From special moments to fulfilling consumers’ need for convenient, on-the-go foods—these formats are versatile for busy consumers who aren’t just craving convenience. but flavor and quality, too.

Why it is Interesting

BOOMING BROTH
The broth market was valued at $7,387 million in 2019 and is projected to reach $10,221 million by 2027. It is expected to grow at a CAGR of 4.5% from 2020 to 2027. 
-
The Insight Partners

CONVENIENCE OCCASION
“Given how quickly consumer demand for convenience is changing the competitive landscape overall, a report by Acosta titled ‘The Why? Behind the Dine’ recommends that businesses across categories and platforms align with solutions that offer convenience and speed by expanding on-the-go choice.” 
-Elizabeth Crawford, Food Navigator USA

SEASONALITY
Seasonality is a strong draw for consumers considering new menu items and LTOs. Seasonally appropriate ingredients indicate high-quality prep and sourcing methods to many people. 
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Datassential, Seasonal LTOs, July 2021

Seasonal Flavors

Seasonal flavors use ingredients that are in season during different parts of the year and have flavor profiles that are more prominent near specific holidays.

Flavors like apple cider, pumpkin, and cinnamon, are historically fall and winter seasonal favorites. They create a sense of warmth and hominess.

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Dessert Hybrids

Desserts can utilize unexpected ingredients—soups and broths. To make more palatable, many are mixed with fruits to sweeten them, and some are simply served as they are, but enjoyed cold.

Fruity flavors like strawberries, melon, blackberries, and apple, are used to mask the flavor of broths in order to make them more palatable for dessert.

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Easy-to-Drink Broths

Easy-to-drink broths are portable, delicious, and meant to be consumed without warming them up. They are made for those occasions when there is no time to sit down and eat a full or warm meal.

Broths are typically elevated with herbs and fruits, such as the combination of orange and rosemary or apple and kale.

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On-the-Go

Flavorful, on-the-go broths and soups are made to be portable—full meals in a small package, enabling consumers to transport them in a single package without refrigerating.

These flavors bring to life elevated profiles such as spicy fennel, Tuscan sun or lentil and curry 

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Takeaways

  • Consumers want to enjoy soups and broths on their terms, especially ones that fit their unique needs—whether that be special occasions or specials events.
  • Consumers look forward to seasonal flavors, like pumpkin in the fall, at their favorite times of the year. Brands can release familiar and beloved limited-time flavors, while also lowering operational costs.
  • Rather than having to sit down to enjoy a hot meal, convenient on-the-go and easy-to-drink formats provide busy consumers with the opportunity to drink broths and soups. This is a chance to introduce new spices and unique flavor combinations.

Let’s collaborate on your next seasonal & special occasions soup or broth innovation. Contact your McCormick account manager or contact us today.