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Ingredient Hot List: Proteins

November 2023 | Marketing & Insights

The push for protein continues as consumers seek out protein-rich foods and drinks made with both plant-based and animal-based ingredients. Taste, of course, remains crucial to acceptance, whether in new forms of favorite proteins or in products made with plant-based proteins that may require some flavor assistance. Pump up the protein without sacrificing taste. Let’s take a look at the trending ingredients in this space and how flavor is being used in these protein packed products.

A quick look at protein:

• 67% of consumers are trying to eat more protein according to International Food Information Council.
• Consumers most often mention taste as a reason for repeat purchases of protein-rich plant-based products.

Learn more. Click to download the full Ingredient Hot List.

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