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2023 Trend Bite: Reductionism in the Food & Beverage Space

November 2023 | Marketing & Insights

Whether it’s low-sugar, reduced sodium or less fat, the idea of reductionism in the grocery space is nothing new. But over the last few years, brands have been using increasingly innovative techniques, ingredients, and flavor additions to ensure that these products are just as tasty and satisfying as their counterparts. From new types of sweeteners to utilizing cooking techniques and flavor additions to enhance taste, here’s how to make sure that “reductionism” doesn’t include reduction in taste impact.

A Quick Look at Reductionism:

• The top 5 consumer responses to the question “Are you actively limiting the following ingredients in your diet?” included: sugar (48%), fat/oil (46%), salt/sodium (35%), artificial sweeteners (28%) and artificial preservatives (27%). - Innova Market Insights
• About 9,000 Product Introductions with low/no/reduced and related claims have been introduced in North America in the past 3 years. – Mintel GNPD

View our 2023 Trend Report Bite on Reductionism

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