Secrets Behind Global Pastries | McCormick Flavor Solutions
Call Us
1-630-578-8600 (1-630-578-8600)
English (US)

Flavor Feed

Flavor Feed

Inspired Tastes

Secrets Behind Global Pastries

December 2022 | Marketing & Insights

Ethnic-inspired breakfast dishes and pastries are growing in popularity everywhere. Diving into the spices and flavor combinations that make up iconic global pastries offers inspiration for sweet application innovation.

Global pastries have many interesting hidden flavors and spices. The global pastries market and the iconic flavors behind them are gaining traction. Consumers are becoming more adventurous when it comes to flavor, seeking out unique experiences that they can’t get from their home countries.

Why it is Interesting

The global pastries market is projected to grow at a CAGR of 3.44% during the forecast period, 2021-2026.
-Bon Appetit

The global cardamom market is expected to grow by $168.87 million during 2021-2025, progressing at a CAGR of 3.06%.
-Global News Wire

Bakers credit open-minded—and often young—consumers with driving demand for global pastries and flavor profiles. “Millennials are more exploratory in their tastes and account for a huge portion of the food market. Thanks to them, the idea that certain flavors or foods ‘aren’t for me’ is fading.” 
David Skinner, Marketing Manager, J. Skinner Baking Co


Scandinavian pastries bring a distinct flavor profile and most from this region are made with warm spices like cinnamon, cardamom, and clove.

Cardamom is a Scandinavian staple, although it is not certain how the spice got its popularity in the region. Known for its warming quality, cardamom can be found in most Scandinavian holiday pastries.


Middle Eastern

Middle Eastern pastries deliver a mix of earthiness and hint of floral. Many are made with nuts and some type of flavoring syrup like date or orange blossom. Knafeh, a spun pastry, is soaked in rosewater or a sweet syrup,balanced by a savory cheese filling and nut topping. Riz bi Haleeb is a Lebanese rice pudding made with rosewater or orange blossoms

The flavors of nuttiness and floral together bring a sense of freshness to the palate, which is increasingly showing up in breakfast bars.


Mexican Pastries

Mexican pastries bring an abundance of taste with unique flavors and spices—many of which are inspired by drinks or other desserts. Examples include churro, flan, tres leche cake, and panquecitos.

Mexican pastries, like roles de canela, commonly use spices like cinnamon. Brands are getting inspired by creating cereals with tres leches flavor and horchata for a unique profile.



Korean pastries incorporate earthy flavors like flowers and honey, or even, savory flavors like sesame oil. Hwajeon is a pan-fried, round, and flat rice cake, garnished with seasonal flowers such as azaleas in spring, roses in summer, and chrysanthemums in autumn. Yakgwa is a traditional wheat-based honey cookie. Also, Hodo Kwaja is a street food snack that is a walnut shaped pastry made with real walnuts and bean paste.

Together, these flavors bring out a more complex profile. It isn’t just sweet or just salty, it’s a mix of earthy, tangy, savory, and floral.



  • Take inspiration from global pastries and the flavors behind them. Bars, cereal, baked goods and other sweet applications can combine global flavors like tahini and cardamom for the ultimate flavor bomb experience.
  • Bars, baked goods and cereals can even go the earthy, floral route, taking inspiration from Korean and Middle Eastern pastries. This can be a more balanced, less sweet option for those looking for a more natural breakfast option.

Let’s collaborate on your next application inspired by global pastries. Contact your McCormick account manager or contact us today.