Smoked Flavors (And Sales) Are Heating Up | McCormick Flavor Solutions
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Smoked Flavors (And Sales) Are Heating Up

August 2017 | Allison, Trend Analyst

Discovering the versatility of smoky flavors

Consumers are appreciating how they can add richness and depth to even the simplest of ingredients: from familiar foods like meats, cheeses, and vegetables to unexpected items like oils, honey, and even sweets. But instead of building their own smokehouses, they’re learning how this flavor can be achieved with the addition of smoky ingredients like paprika and smoked chili peppers.

Smoked herbs and spices allow the introduction of a note of smoky flavor that enhances but doesn’t overwhelm. Familiar ingredients are reimagined and repurposed to create a new dimension of taste. McCormick’s process flavor technology can deliver the profile of smoked spices and herbs with other natural flavors.

THE Simple Complexity of "Smoked":
  • Smoked Curry: Smoke enhances curry’s rich and unmistakable aroma.
  • Smoked Mustard: Smoke mellows mustard’s tang, lending a woody note to the pungent spice.
  • Smoked Cinnamon: Smoke deepens the flavor of cinnamon for a sweet and spicy addition to desserts, cocktails and more.
Where There’s Smoke…There’s Growth
'Smoke' Is Trending: 335% Increase Since 2006

According to a study from Datassential MenuTrends, the term “smoke” has grown on US menus from 40% in 2006 to 51% in 2016. There’s also been an uptick with associated terms such as “burnt” and “charred” rising from 2% of menus in 2006 to 7% today. The increase in popularity can be seen most clearly in new product launches, with the number of newly-released smoke-flavored food and beverage products surging by 335% in the US since 2006, said Mintel GNPD. This is exciting news for us, as we predicted smoked spices as a Flavor Forecast® trend in 2015 and are glad to see the trend is arriving right on schedule.

Allow McCormick to offer inspiration on ways to introduce smoke into your products:

Smoked Flavor Guide

Applewood Smoked Cinnamon Hot Cider

Ideas to bring it to life:
Savory Snacks
  • Smoked Curry Lentil Chips
  • Smoked Cumin Chickpea Bites
  • Smoked Anise Biscotti
  • Cold Smoked Strawberry Shortcake with Smoked Coriander
  • Applewood Smoked Cinnamon Hot Cider
  • Peachy Bourbon with Smoked Cinnamon Bitters
  • Green Salad with Smoked Black Pepper Buttermilk Dressing
  • Cherrywood Smoked Anise, Almond, and Cherry Granola Cluster
  • Smoky-Sweet Pickles with Strawberries
  • Deviled Eggs with Smoked Creole Mustard

Nuancing your flavor profiles is easy with McCormick's process flavor technology. As Lisa, a McCormick senior process flavorist, says, “Process flavors put a lot of complexity into your flavor. If you're looking for a signature flavor, we can do that here and we can give you an advantage in the marketplace [that’s] a lot harder for your competition to duplicate.”

Contact your McCormick account manager today to find out more. New to McCormick Flavor Solutions? Contact us today.