In Love With Floral Flavors | McCormick Flavor Solutions
Your Products Our Solutions Our Approach Trends and Resources Contact Search
Call Us
1-800-FLAVOR9 (1-800-352-8679)
English (US)

Flavor Feed

Flavor Feed

Inspired Tastes

In Love With Floral Flavors

February 2019 | Natalie, Associate Insights & Content Manager

Floral profiles are having their moment in the sun as they move beyond beauty & personal care products and into foods & drinks. In 2017, GlobalData identified ‘Flower Power’ as an emerging trend and recent product launches in categories like ice cream, yogurt, and dessert suggest that this trend is only just beginning to bloom. Product developers are turning to plant-based, botanical ingredients and flavors such as rose, lavender and elderflower to offer fresh and often sophisticated appeal to their product innovations.


Here are some floral profiles to consider for your next innovation. These would work great in tea, chocolate confections, ice cream, yogurt, baked goods, carbonated drinks, alcoholic beverages and more.


For your next floral inspired flavor innovation, contact your McCormick Flavor Solutions account representative or contact us today.