From crunchy to airy, fizzy, bubbling and carbonated, lots of interesting new textures are taking center stage in the world of food and drink. This provides ample opportunity to reinvigorate traditional foods with new forms or create entirely new treats.
Why This Trend Will Stick
CONSUMERS CRAVE SPARKLING DRINKS
Nielsen all-channel sales data in August put retail sales of sparkling flavored water in the past 12 months at $2.45 billion. The segment is still tiny compared with carbonated soft drinks — $26.74 billion in sales in the same time period —but represents a huge growth area. Against the backdrop of declining sales for soda, brands such as Massachusetts-based Spindrift reported triple-digit spikes in the last year. - Washington Post
LOTS OF LOVE FOR PUFFED SNACKS
“Today, we are seeing a broadening of the puffs and extruded snacks category, due in part to consumer demand for better-for-you foods,” says Mark Singleton, vice president of sales and marketing, Southern Recipe Small Batch, Rudolph Foods, Dallas. - Snack Food and Wholesale Bakery
Here are the micro-trends we see in this trend:
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