Flavor Feed

Inspired Tastes

2023 Trend Bite - Gen Z Diets

March 2023 | Marketing & Insights

Want to know what’s new with Gen Z? Here’s the tea. When it comes to what they eat and drink, Gen Z is all about convenience, health, sustainability, and nostalgia. Born between 1997 and 2012, Gen Z have lived through major technology and media innovations, a worldwide pandemic and environmental issues. Today, they’re searching for reminders of their childhoods, functionality, and ways they can make a positive impact on our world. Let’s take a look.

A Quick Look at Gen Z:

• Food is one of the top three attributes that make up Gen Z’s identity.
• 72% of consumers say they see healthy eating as an integral part of their physical and mental health.
• 23% of Gen Z’s budget is used towards food spending.

View our Flavor Insight Report on Gen Z Diets.

Let’s collaborate on your next innovation. Contact your McCormick account manager or contact us today.