2023 Trend Bite - Gen Z Diets | McCormick Flavor Solutions
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Inspired Tastes

2023 Trend Bite - Gen Z Diets

March 2023 | Marketing & Insights

Want to know what’s new with Gen Z? Here’s the tea. When it comes to what they eat and drink, Gen Z is all about convenience, health, sustainability, and nostalgia. Born between 1997 and 2012, Gen Z have lived through major technology and media innovations, a worldwide pandemic and environmental issues. Today, they’re searching for reminders of their childhoods, functionality, and ways they can make a positive impact on our world. Let’s take a look.

A Quick Look at Gen Z:

  • Food is one of the top three attributes that make up Gen Z’s identity.
  • 72% of consumers say they see healthy eating as an integral part of their physical and mental health.
  • 23% of Gen Z’s budget is used towards food spending.

View our Flavor Insight Report on Gen Z Diets.

 

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