Flavor Feed

Inspired Tastes

Flavor Insight Report - Watermelon

March 2023 | Marketing & Insights

A member of the melon flavor, watermelon is one of the most popular fruits in that family with its sweet and refreshing flavor. No longer just a summertime favorite, watermelon is expanding into new product categories and being paired with new flavors to delight consumers of all ages. From watermelon margaritas and spicy watermelon candy canes—consumers can have their watermelon fix all year round. We are spotting watermelon in new products from snacks, dairy products, and juice drinks. Let’s take a closer look and see where watermelon is appearing on the menu, in new products, and social media.

A Quick Look at Watermelon:

• Watermelon is showing 21% global new product growth from 2021-2022.
• There are over 7.3 million posts on Instagram using the hashtag watermelon. From selecting the best watermelon at the farmer’s market to watermelon mojitos—the options for this juicy and refreshing fruit are endless.
• We spotted 2,107 watermelon flavored global new products from 2018-2022 on Mintel GNPD.

 View our Flavor Insight Report on Watermelon

Let’s collaborate on your next innovation. Contact your McCormick account manager or contact us today.