A member of the melon flavor, watermelon is one of the most popular fruits in that family with its sweet and refreshing flavor. No longer just a summertime favorite, watermelon is expanding into new product categories and being paired with new flavors to delight consumers of all ages. From watermelon margaritas and spicy watermelon candy canes—consumers can have their watermelon fix all year round. We are spotting watermelon in new products from snacks, dairy products, and juice drinks. Let’s take a closer look and see where watermelon is appearing on the menu, in new products, and social media.
View our Flavor Insight Report on Watermelon
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