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Inspired Tastes

A Look Back at Winter Profiles

March 2023 | Marketing & Insights

Known for warm and cozy flavors that spark memories of nostalgic dishes, family gatherings and holiday cheer,winter spans major celebrations in the food and beverage space from Christmas to New Year’s and Valentine’s Day celebrations. While indulgence in bakery, candy and confections are often a common pairing with winter flavors, there’s opportunity cross-category in limited-edition and seasonal offerings that might push the expected. From seasonal winter classics to the new and innovative, let’s take a look at the flavors and trends rising to the top, and see how they can help inspire your next innovation.

A Quick Look at Winter Profiles:

• “Seasonal flavors attract new customers and keep your brand top of mind. The scarcity of an LTO can entice shoppers to splurge on a unique flavor, making consumers more likely to consider your brand in the future.” – Flavor Sum.
• Top flavors globally included chocolate, hazelnut, gingerbread and strawberry just to name a few.
• Two flavor profiles that we spotted growing in the seasonal and LTO space were a variety of nut flavor profiles and orange or sweet orange varieties.

View our report on Seasonal Flavors: Trends of Winter

Let’s collaborate on your next innovation. Contact your McCormick account manager or contact us today.