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Flavor Insight Report - Ube

May 2023 | Marketing & Insights

Ube is a purple yam, not to be confused with purple potatoes. Popular in many Filipino desserts, ube (pronounced ooh-bay), has a slightly sweet, almost nutty taste that works perfectly in cakes, cupcakes, ice cream, and so much more. Ube is showing significant growth in new product introductions and on the menu. Let’s take a closer look at where ube is appearing on the menu, in new products and social media. Read on to learn more!

A Quick Look at Guava:

• 250% growth in ube flavor new products from 2018-2022..
• 143% growth on the menu in the past 4 years and 70% growth in 2022.
• According to Datassential flavor tool, ube is in the 17th percentile among all foods & flavors, meaning consumers love ube more than 17% of all other items.

Learn more. Click to download the full Trend Bite.

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