Ube is a purple yam, not to be confused with purple potatoes. Popular in many Filipino desserts, ube (pronounced ooh-bay), has a slightly sweet, almost nutty taste that works perfectly in cakes, cupcakes, ice cream, and so much more. Ube is showing significant growth in new product introductions and on the menu. Let’s take a closer look at where ube is appearing on the menu, in new products and social media. Read on to learn more!
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