2023 Trend Bite - Taste Experiences | McCormick Flavor Solutions
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Inspired Tastes

2023 Trend Bite - Taste Experiences

July 2023 | Marketing & Insights

While taste will always be top of mind when it comes to dining, there are still plenty of other senses and emotions to engage through food and beverage. Consumers are expanding their palates and seeking out brands that give them unique experiences that range from butter boards and fondue to building community and jumping into the metaverse. Want to give your consumers an experience they’ll never forget?

Check out these suggestions for how to take your brand to the next level.

Innovation Themes:

  • Keeping it Communal 
  • Be Flexible 
  • Gamification & Experiential Rewards

 

Learn more. Click to download the full report.

 

Let’s collaborate on your next innovation. Contact your McCormick account manager or contact us today.