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Inspired Tastes

Eat With Your Eyes

April 2019 | Natalie, Associate Insights & Content Manager

With the rise of social media (324 Million posts with #Food on Instagram) and the popularity of experiential eating, consumers today are making their food choices based on visual appeal and “Wow” factor. These self-proclaimed......


Inspired Tastes

Beverage Innovator Snapshot: Dzu

March 2019 | Theresa, Insights & Content Manager

We’re constantly in pursuit of identifying what’s next in drink innovation to share actionable insights and opportunities with our beverage customers. Our passion for flavor drives us to engage with innovators and experience how they......


Inspired Tastes

In Love With Floral Flavors

February 2019 | Natalie, Associate Insights & Content Manager

Floral profiles are having their moment in the sun as they move beyond beauty & personal care products and into foods & drinks. In 2017, GlobalData identified ‘Flower Power’ as an emerging trend and recent product launches in......


Inspired Tastes

Wellness Defined by Generation

January 2019 | Danica, Customer Marketing Manager

As we kick off a new year, diet and exercise resolutions often come to mind. According to Innova, 78% of US consumers have made lifestyle changes to improve their health and well-being. Even though consumers from all generations are making changes......


Inspired Tastes

Our Top Flavor Experiences Of 2018

December 2018 | McCormick Flavor Solutions Insights Team

As we wrap up 2018, our Insights team reflects on some of this year’s most interesting taste experiences. We are fortunate that our research often includes trying new and diverse food, drinks, and of course, flavors. Each team member shared......


Inspired Tastes

Sweet Profiles for Fall & Winter

November 2018 | Natalie, Associate Insights & Content Manager

Seasonal products are hotter than ever, and research shows the flavor frenzy reaches its apex during the fall and holiday seasons. According to Mintel, thirty-nine percent of all consumers look forward to purchasing limited-edition, seasonally......

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