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A small, round fruit with a light green skin and a pulp ranging from white to light pink—the guava is a tropical fruit and is grown in several tropical and sub-tropical regions. The flavor is often described as a cross between a strawberry and a pear, and the overall profile can range from sweet to sour, depending on ripeness. Guava is showing growth in both new product introductions and on the menu. We are spotting guava in new products from juice drinks, sweet spreads, and bakery. Let’s take a closer look at where guava is appearing on the menu, in new products, and social media.

A Quick Look at Guava:

• Guava is showing 40% growth on the menu in the past 4 years.
• 373 guava mentions on the menu in 2022
• 1,327 guava flavored Global new products

View our Flavor Insight Report on Guava

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Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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