According to Circana and Food Dive, sour food and beverage sales across retail increased 10.8% in dollar terms over the past year. The flavor trend is strong and evolving, providing an element of surprise for consumers.
Sour Punch x NO CAP
features four iconic Sour Punch flavors in a zero sugar, zero caffeine, zero-calorie soda offering. | NO CAP
“Sour is evolving from a specific candy segment into a broader flavor platform.” | Flavorist.com
A recent report from Innova Market Insights found that 63% of people look for protein in their snacks. From snacking to beverages, confection and more, we’re spotting protein-added innovations in the market.
Cheez-It Protein Original
features 7 grams of protein with the same cheesy, crunchy and salty flavor profile Cheez-It’s fans love. The offering is said to give consumers a new way to enjoy the popular snack and increase protein intake. | Food Dive
October is peak spooky season, and the market is delivering with seasonal products and LTOs. Developers can find opportunity catering to consumer interest in seasonal flavors, spooky features and unique formats.
Hidden Valley™ Spooky Ranch
was launched just in time for Halloween. It features the creamy taste of Hidden Valley Ranch with a spooky black twist. It’s mixed in a cauldron of fruit juice and cocoa with no artificial flavors. | Hidden Valley
From hot honey to chili and fruit pairings, “Swicy” food and beverage is moving beyond novelty. Provide unique sensory experiences for consumers by ensuring a layered, balanced and flavorful taste.
Trolli Spicy Crawlers
blends tropical and spicy notes. It is meant to be paired with their Mountain Dew® x Trolli® Mango Pineapple Punch beverage. | PR Newswire, Trolli
1 in 4 Consumers find fruit and spice combinations appealing in sweet categories such as desserts, cakes, pastries and juices. | Innova, Food Ingredients First
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what's next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on these consumer trends.
From concept to manufacturing, we're here for you, every step of the way. Contact your sales representative or chat us up here.