McCormick and our French’s team celebrates Mustard Day each year. In 2024, we wanted to create something that no consumer expected.
Our marketing and technical teams worked against fast timelines to perfect the iconic innovation. Technical teams perfected the innovation and established final packaging and secured line time in 2 months while marketing experts delivered pop up events in three cities.
The innovation received 5.1+B hits on social media spiking awareness for both brands.
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what's next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.