Unveiling the art of brand collaborations through flavour mashups
With the Gen Z population projected to constitute a quarter of the APAC region by 2025, food manufacturers and operators are actively seeking ways to ignite excitement among this demographic through cross-collaborations and fusion flavours. Yet, how should brands approach these strategies and what are Gen Z consumers’ responses to such endeavors?
In this latest issue of Flavour Beyond:
- Gain insights into Gen Z preferences and how brands could cater to their evolving needs
- Learn more about the synergy of brand collaborations across various categories
- Discover how food service operators are fusing formats and flavours together
- Delve into the key trends of our Flavour Forecast 23rd Edition – Full-Flavoured Fats, Everyday French, and Beyond Heat
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