As the world becomes increasingly globalized, consumers are yearning for global flavours and cuisines. As they travel the world to seek these foods, they also look to build connections with the country’s culture. This new phenomenon is known as food tourism. However, as food tourism is disrupted by the pandemic, companies are developing new food and beverages that would seemingly bring consumers overseas through familiar global flavours.
View our 2020 Consumer Insight on Travelling the World Through Flavours.
The Foodture: Exploring the World Through Food
Eatsighting: Transporting Consumers to Different Countries with Flavours
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