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Bolder Basics for Breakfast

October 2022 | Marketing & Insights

Bolder Basics is about elevating the expected. Pastries, granolas, and breakfast bars are getting a boost in flavor through unique and unexpected ingredients. This includes everything from meal-inspired flavors to spice infusions for that warm kick.

Consumers want more from their basic breakfast choices. Even just a slight addition of comforting flavors or herbs can provide consumers the perfect amount of flavor.

Why it is Interesting

“New products have shown a blurring of traditional breakfast foods with more snack-like foods, product mashups, and on-the-go options.” 
Brook Carson, Mandrila Group

The global nut butters market was valued at $3767.82 million in 2020 and is expected to grow with a CAGR of 6.62% from 2020 to 2027. Nut butters are being infused into breakfast items
-Industry Research

New recipes are blurring the lines between salty snack, indulgence and breakfast item. Bon Appetit features tahini granola which can double as a snack or breakfast item and has a salty kick. 
Bon Appetit


Brands are tapping into full meal flavors to achieve multiple sensory and flavor notes in a single breakfast bar or cereal.

Meal-inspired flavors for breakfast mostly revolve around warm, comforting flavors like fresh banana bread out of the oven or grandma’s honeycrisp apple pie.


Slightly Salty

Breakfast bars can be salty too. Companies are getting innovative by adding hints of savory flavor to their products.

Saltiness doesn’t have to simply come from sea salt. Brands are experimenting with global savory seasonings like za’atar, caraway, and toasted tamari.


Warm Spice Infused

Sometimes the body needs a bit of warming in the morning to start the day. Granolas, cereals, and breakfast bars are taking the ayurvedic route to soothe the body.

Warm spices do exactly what they say—warm up the body and provide a grounding sensation during wintertime. Brands are utilizing typical warming spices like turmeric, ginger, cardamom, cinnamon, and chili powder for that body warming flavor.


Nut Butter Additions

Nut and seed butters are ways to bolster up the basics. It adds a creamy texture along with slightly saltiness.

Nut butter is being added to pastries, breakfast bars, and even cereals. The hint of creamy nuttiness provides a perfectly balanced texture. This can include tahini, almond or various seed butters.



  • Breakfast bars and cereal can take a warming ayurvedic approach to breakfast. Consumers are becoming more educated on how spices like cardamom can warm up the body.
  • There is also an opportunity to make the basics a little bolder with the addition of salty seasonings. This doesn’t have to come from sea salt, however. It can come from global seasonings like za’atar for that added complex flavor.
  • Small additions can make a big difference. There’s an opportunity to take inspiration from comforting classics like warm apple pie. Nut butters can also provide a creamy texture.

Let’s collaborate on your next bolder breakfast innovation. Contact your McCormick account manager or contact us today.