Consumers continue to be adventurous in exploring lesser-known parts of the world by pairing favorite foods with regionally famous sauces and spice blends, especially those that add heat. This demand is fueled by an increasingly diverse population, thrill-seeking food shows, and diners’ increasing familiarity with global cuisines. Food companies are taking note of all the hype, eschewing familiar flavors and foods in favor of new spices that attract a younger, more diverse audience.
Why This Trend Will Stick
US GROWING MORE DIVERSE
According to PEW Research, the number of US residents born overseas topped 44 million in 2017 about five times the number in 1970. More than 75% came from countries in Latin America, South Asia or East Asia, Pew data shows. These dynamics have boosted demand for ethnic inspired sauces and stoked wider curiosity among patrons of immigrant-owned restaurants and grocery stores. – WSJ
GLOBAL FLAVORS MAKING AN IMPACT
Global cuisines continue to inspire new flavor innovation, particularly in the form of unique spice and seasoning blends. Look for the newest earthy, smoky, savory and hot spice blends to make inroads on chain menus. -2019 Technomic, Inc., Flavor Consumer Trend Report
Here are the micro-trends we see in this trend:
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