As consumers demand more unique Asian profiles, product developers should turn their attention to the distinct ingredients of tropical Southeast Asia. The vibrant cuisine and rich flavors of Malaysia draw attention from adventurous palates seeking bold new tastes. According to Datassential’s World Bites report, 37% of consumers are likely to purchase Rendang from a grocery store or restaurant.
Rendang curry is a signature spice paste used in Malaysian cuisine. This blend can be brought to life as a seasoning with natural beef, lemongrass and coconut flavors. The actual spices and flavorings used in rendang vary by cook, but common additions include turmeric, tamarind, star anise, kaffir lime leaves, chilies, shallots, garlic, galangal, coriander, cumin, and cinnamon. Blending Rendang curry with coconut adds a refreshing sweetness that rounds out the final dish. Looking for ways to build additional depth to this flavor profile? Consider roasting or toasting ingredients such as spices before adding to your dish or formulation.
To create your next level Asian inspired innovation, contact your McCormick account representative or contact us today.