Commanding flavors from culinary, competitive and regional corners of the BBQ world.
What is it about BBQ...
Barbecue has a wide appeal with over 95 percent of Americans saying they like barbecue, and nearly one-third saying that they eat barbecue or barbecue-sauced foods in any given week. -QSR Magazine
Geography plays a role in BBQ sauce preferences. The West has a strong preference for Hawaiian barbecue, and Louisiana barbecue has a heightened presence in the South. -Technomic
THE FESTIVAL NATURE
Over 400 exhibitors show up at the self-proclaimed barbecue capital of the world, Lexington, NC, for their annual one-day festival. The event boasts six entertainment stages, three barbecue tents serving up North Carolina-style sandwiches and platters, arts and crafts, music, and more. -Datassential
Key Themes & Tastes:
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