Taking a ‘Que From BBQ Joints & Fests | McCormick Flavor Solutions
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Chef's Notes

Taking a ‘Que From BBQ Joints & Fests

May 2020 | McCormick Culinary

Commanding flavors from culinary, competitive and regional corners of the BBQ world.

What is it about BBQ...


Barbecue has a wide appeal with over 95 percent of Americans saying they like barbecue, and nearly one-third saying that they eat barbecue or barbecue-sauced foods in any given week. -QSR Magazine


Geography plays a role in BBQ sauce preferences. The West has a strong preference for Hawaiian barbecue, and Louisiana barbecue has a heightened presence in the South. -Technomic


Over 400 exhibitors show up at the self-proclaimed barbecue capital of the world, Lexington, NC, for their annual one-day festival. The event boasts six entertainment stages, three barbecue tents serving up North Carolina-style sandwiches and platters, arts and crafts, music, and more. -Datassential

Key Themes & Tastes: 



  • Explore authentic BBQ profiles whether from the US or Global regions. Brands can look at incorporating new flavor options while staying true to their heritage.
  • Consumers love new, exciting fusions and a flavor challenge like diving into the hottest, spiciest products available. Deliver new, exciting BBQ flavor profiles to give your followers something fun to talk about.

To get started on your innovation inspired by BBQ, contact your McCormick account manager or contact us today.