Indulgent sweet profiles to vibrant fruity varieties, bold spicy twists and savory additions, we’re highlighting four growing flavors in the food and beverage space today to help inspire your brand. Read on for flavor and culinary insights on peanut butter, everything, jalapeño, and Asian pear.
Warm, nutty, and irresistibly delicious, peanut butter is a flavor consumers love. It evokes nostalgia, childhood PB&Js, fresh-baked cookies, and creamy fudge, while delivering rich, comforting indulgence.
Once a bagel staple, “everything” has evolved into a go-to savory profile across bakery, snacks, spreads, and more. Its signature blend of garlic, onion, sesame, poppy seeds, and salt delivers the bold, craveable flavor consumers love.
91% of consumers are familiar with jalapeño (Datassential), making it a versatile, high-recognition chili flavor. Its distinctive heat pairs seamlessly with tropical fruits, shines in pickled applications, and adds a confident kick across categories.
Native to East Asia, Asian pear, often called “apple pear,” is prized for its crisp texture and juicy bite. Its low acidity and subtle aroma deliver a clean, balanced sweet-tart flavor.