Though a formal definition of clean label remains unestablished, consumers create their own definition, many searching for products that feature natural, organic, and no artificial ingredient or flavour claims. Let’s take a closer look at the clean label movement and see how your brand and products can meet consumers’ expectations.
A Look at Clean Label:
83% of consumers say that clean/natural ingredients are important – McCormick FONA 2023 National Clean Survey
56% of consumers say a product's flavour is more important than a "clean" label – Mintel
View our Trend Bite on Clean Label
