Bakery & Desserts
From first bite to final crumb.
Insights to action
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Proprietary & patented flavor technology
Achieve authentic, true-to-character profiles, tackle taste challenges and improve mouthfeel.
Expansive library
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Expert access made simple
Tap into experts who navigate sensory, regulatory, and consumer insights across key markets.
How We Help
Our bar and cereal experts have a plan to help you win
Innovation & collaboration: At McCormick Flavor Solutions, we’ll be an extension of your team. Move with speed to meet timelines, all while maintaining quality, excellence and easy access to our experts.
Taste solutions that deliver: Whether you’re formulating with new, popular, or novel functional ingredients count on our bars and cereal solutions to deliver great taste every time.
Support from start to finish: Sensory validation, consumer and market insights, regulatory guidance and so much more. We’ve got you covered.
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Bars & Cereal Benchtop Basics
Check out our collection of bar and cereal flavor favorites below to get you started.
Our Technology
Level up with flavor that performs
Taste innovation starts with technology. Whether you’re contending with off-notes, shelf-life or searching for a unique sensory experience, our market-relevant flavor technologies deliver best-in-class taste.
Optify®: Taste modification for the toughest challenges
FlavorCell®: Flavor when, where, and how you need it
FlavorReal™: Deliciously clean solutions
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Flavor knowledge gap? We’ve got you covered.
Register for upcoming Flavor University courses.
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Ready to Begin Your Flavor Journey?
Every product starts somewhere. Whatever your product, count on customized flavors to suit you and your consumer’s taste expectations.