Flavor University®equips food professionals with the science, insight and hands-on knowledge to work smarter with flavor.
Learn Flavor Firsthand
Join us for our highly rated, non-commercial courses that bring the science and creativity of flavor to life. Led by industry experts, you’ll define flavor, explore consumer trends and insights, navigate the regulatory landscape, and learn through hands-on tasting sessions leaving ready to level up your flavor expertise.
Upcoming Courses:
Flavor 101®
September 29 & 30 - Geneva, IL
October 6 - Anaheim, CA
November 18 - Dallas, TX
Pet Care Flavor 201®
September 23 - Geneva, IL
Savory Flavor 201®
October 20 - Geneva, IL
Heat Flavor 201®
November 3 - Geneva, IL
Taste Modification 201®
November 10 - Geneva, IL
Tune in to Where Taste Begins
The Flavor University® Podcast takes you behind the scenes at McCormick Flavor Solutions, where taste begins. Hear flavor professionals explore the how, what, and why behind every sip and bite, from taste science and aroma to the next trends in flavor innovation. Listen in and get a taste of Flavor University!
Learn Flavor From Anywhere
Experience Flavor University online through our live webinar courses. Connect with flavor experts, dive into practical lessons on formulation and labeling, and gain the same hands-on insight—no travel required.
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