Bakery & Desserts
From first bite to final crumb.
Faster From Brief to Bottle
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Great taste, no matter what
Less “meh,” more “yum.” Count on flavor solutions that deliver.
Quick-turn insights
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Expert access made simple
Tap consumer health experts who navigate sensory, regulatory, and labeling guidance across key markets.
How We Help
Our consumer health experts have a plan to help you win
Innovation & collaboration: At McCormick Flavor Solutions, we’ll be an extension of your team. Move with speed to meet timelines, all while maintaining quality, excellence and easy access to our experts.
Full-range flavor solutions: Let's make your latest innovation in consumer healthcare the product of choice. Rely on speed, technical expertise and proprietary flavor technologies tailored to your application.
Support from start to finish: Sensory validation, label guidance and regulatory expertise. We’ve got you covered.
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Trend Snapshot: Vitamins, Minerals & Supplements
Explore our latest Trend Snapshot for key themes you need to know in the consumer health space.
Indulgence Insights: Tracking Consumers’ Cravings
Indulgence isn't just a passing craving—it's a lifestyle. In fact, 58% of ...
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Trend Bite: 4 Food & Beverage Insights in Consumer Wellness
Click here for the full report! Wellness has evolved into a mainstream ...
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Trend Bite: Asian Flavor Inspiration
Click here for the full report! Consumers are moving beyond broad ...
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Consumer Insight: Gen Alpha Diets
Download the Report Want to Win with Gen Alpha? When it comes to what they eat ...
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Trend Bite: Purchasing Power of Women
Click here for the full report! Today's female consumers represent tremendous ...
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Flavor Forecast Trend: Attainable Opulence
Boozy Fruit | Warm Aromatics | Casual Luxury | Sour Surprise Amid a dynamic ...
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Seasonal Flavor Lookback: Trends of Fall
Click here for the full report! Spanning from September to late December, the ...
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Seasonal Flavor Lookback: Trends of Summer
Click here for the full report! Spanning from June to September, the summer ...
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Trend Bite Deliciously Unexpected
Click here for the full report! Due to today's creative food expressions ...
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Seasonal Lookback - Trends of Winter
Click here for the full report! Spanning from December to mid-March, the winter ...
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Your Innovation, Beginning to End
Download the Report It all starts with delicious, irresistible, unforgettable ...
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Voice of the Expert: Extracts for Taste Transparency
Learn more from Thomas Kountz, Clean Flavor Chemist in the video! Read the ...
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3 Reasons to Try Dry Flavor
Download the Report We hear it from customers occasionally: “We can't use dry ...
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Voice of the Expert: Powerhouse for your Products - Fruit Flavors
Learn more from Hannah Subgrunski, Associate Scientist, and Thomas Kountz, ...
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Voice of the Expert: Encapsulation Technology for Flavor Impact and Enhancement
Ever heard the term “encapsulation” in flavor technology but weren't sure what ...
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Our Technology
Level Up with Flavor that Performs
Taste innovation starts with technology. Whether you’re contending with off-notes, flavor retention, flavor matching or anything in between, our market-relevant flavor technologies deliver best-in-class taste.
FlavorCell®: Flavor when, where, and how you need it
FlavorSpice: Natural flavor + functionality
Optify®: Taste modification for the toughest challenges
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Ready to begin your flavor journey?
Every product starts somewhere. Whatever your product, count on customized flavors to suit you and your consumers' taste expectations.