Flavour Forecast

OUR EXPERTISE TRENDS & INSIGHTS Flavour Forecast 2025 CONTACT US

Discover the 25th Edition of the McCormick Flavour Forecast

Since 2000, the McCormick Flavour Forecast has been a trusted source for identifying emerging flavour trends that shape the global food and beverage landscape. Now in its 25th year, the 2025 edition continues this legacy—spotlighting bold ideas, cultural shifts, and culinary creativity that are redefining how the world experiences flavour.

Explore the trends driving tomorrow’s innovation—today.

What's Shaping the Future of Flavour

From tropical inspirations to smoky techniques and delightful surprises, these trends offer a glimpse into the evolving landscape of global flavours.

Trend #1

Tropical Vibes

Travel with your taste buds and go on a paradise adventure fuelled by warm-weather flavours and cuisines. From colourful tropical fruits and vegetables, to seafood, and island and beach cuisines, this trend is your ticket to paradise.

Trend #2

Charred & Smoked

Explore the natural characteristics of ingredients in new and unique ways through charring and smoking. From veggies and cocktails to desserts and sauces, playing with fire has never been hotter.

Recipes having spicy and cooling flavours

Trend #3

Deliciously Unexpected

Surprise and delight your senses with reimagined, familiar flavours in creative but complementary combinations. Explore deliciously unexpected pairings like spicy and cooling flavours as well as new takes on sweet brown.

Introducing Aji Amarillo

McCormick's 2025 Flavour of the Year, bringing sweet heat and tropical flair to your dishes.

Explore the Full 2025 Flavour Forecast

Discover all three trends and how they can inspire your next innovation.