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Trends & Insights

Unlock the Future of Flavor

We track and openly share what you need to know, right now. Key flavor movements, essential consumer insights and technical advice from our very own experts.
4 Hosting Season Themes

4 Hosting Season Themes

Click here for the full report! For many consumers, the early fall and winter ...

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Voice of the Expert - Today's Taste Challenges: Clean Flavor

Voice of the Expert - Today's Taste Challenges: Clean Flavor

Click here for the full report! In the era of “less is more,” great flavor is ...

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Flavor Spotlight: Shawarma

Flavor Spotlight: Shawarma

Click here for the full report! Middle Eastern cuisine – including street food ...

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Bar Flavor Solutions for You

Bar Flavor Solutions for You

Click here for the full report! We know that one size doesn't fit all. Our ...

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McCormick Ingredient Market Update: Q4 2024

McCormick Ingredient Market Update: Q4 2024

Click here for the full report! Looking to make sure you are on top of your ...

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Seasonal Lookback: Trends of Summer

Seasonal Lookback: Trends of Summer

Click here for the full report! Spanning from June to September, the summer ...

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10 Things You Should Know: October Edition

10 Things You Should Know: October Edition

Click here for the full report 1. 7-Up Shirley Temple Tapping into consumer ...

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Trend Bite: Sweet Craveable Flavors

Trend Bite: Sweet Craveable Flavors

Click here for the full report! Satisfying a craving for something sweet is a ...

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Hot Trends in Cereal & Snack Bars

Hot Trends in Cereal & Snack Bars

Download the Cereal & Snack Bars Snapshot From top flavors and claims to ...

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4 Sugar Reduction Tips for Your Next Bar Innovation

4 Sugar Reduction Tips for Your Next Bar Innovation

Click here for the full report! We know that one size doesn't fit all. Our ...

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What’s Trending in Kids’ Bars?

What’s Trending in Kids’ Bars?

Click here for the full report! From top flavors and claims to consumer ...

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New Insights: What Today’s Bar Consumers Crave

New Insights: What Today’s Bar Consumers Crave

We surveyed over 800 Snack Bar and 800 Performance Nutrition Bar consumers ...

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