Over the years, many consumers have become more receptive to Korean flavours and cuisine, localising them and recreating their recipes. The Korean entertainment industry has also fueled the growth of Korean food and flavours. In this issue, ride the Hallyu (Korean wave) and dive into how Korean food trends have risen and influenced the Asia Pacific food scene. In the 22nd edition of Flavour Forecast®, learn how time is used to create amazing ingredients and recipes, and the stories of women in food.
View our 2022 Consumer Insight on The K-Raze.
The Foodture: The Globalisation of Korean Food and Flavour in Asia Pacific
Eatsighting: Observations of Korean Flavours Emerging on Social Media and in the FMCG & QSR Industry
Flavouracle: McCormick® Flavour Forecast® 22nd Edition
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