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Redefining Value through Food & Flavour Innovation

February 2023 | Annual Trends

In face of inflation, good value for money is the key to consumers’ hearts. Businesses are innovating to improve their products and branding that produces better value and adapts to the new consumer needs. Some of such ways include a change in packaging, introducing new flavours and textures, becoming more sustainable, and tapping on the metaverse. In this new year, we have also announced the Flavour of the Year, Vietnamese x Cajun Style Seasoning. Learn more about it in this issue.

View our 2023 Consumer Insight on Redefining Value through Food & Flavour Innovation.

The Foodture: A New Era of Austerity that is Shaping Consumers’ Attitudes and Behaviour in 2023 

Flavouracle: McCormick® Flavour Forecast® 23rd Edition

  • Flavour of the Year: Vietnamese x Cajun Style Seasoning

Request your free spice flavour sample here.