The Millennials and Generation Z are growing in population to become an important target audience for the food industry. Businesses should learn more about what these younger consumers value and seek for in food and beverages to stay relevant and appeal to them. One interesting insight is these consumers’ fondness for novel flavours, for which brands must invest in innovation to meet this demand. We will also be exploring intriguing plant based foods from our Flavour Forecast® 21st Edition.
View our 2021 Consumer Insight on Taste of a New Generation.
The Foodture: Rise of The New-Age Consumers
Eatsighting: Flavour Preference in Younger Consumer
Flavouracle: McCormick® Flavour Forecast® 21st Edition: Plants Pushing Boundaries
Request your free spice flavour sample here.