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Our Approach

Our Approach
#FLAVORCREATION
The fusion of art & science
From concept to commercialization to consumer acceptance, we’re committed to being your flavor creation partner. McCormick Flavor Solutions makes it easier to create exclusive flavors that intersect with an unforgettable consumer eating experience.
Fusion of Art & Science
Food Is Where We Start
Creating memorable flavor is an art.

Creating memorable flavor is an art.

Great taste begins with a great recipe—we work with you to explore your flavor potential, create your vision, and bring it to life by helping you pinpoint your culinary gold standard and translating that experience to your product innovation.

FLAVOR THOUGHT LEADERSHIP

Whether you get flavor inspiration from a local cantina or the latest superfood, we all want to innovate in the fast-moving food industry. Discover the tastes of tomorrow with McCormick's global team of experts, including chefs, trend trackers, food technologists, and industry experts.

CULINARY IS OUR FOUNDATION

Chefs build and balance flavor, creating the perfect taste experience. At McCormick Flavor Solutions, we take flavor ingenuity from the kitchen and deliver it to all areas of the food and beverage industry. Combining the creative world of culinary with our flavor creation expertise helps us achieve chef-inspired flavors your consumers are sure to crave.

FLAVOR CREATION

McCormick is your partner from concept to commercialization. We put your consumer’s eating experience center stage. Utilizing our flavor expertise, we collaborate to pinpoint your project mission and match your culinary profile. Your product will maintain the authentic flavor experience consumers expect with every sip or bite.

Our Approach

Delivering it consistently is a science.

With the goal of creating consumer delight, our team combines our application expertise and taste technology to help meet your challenges head on. Although consumer trends may change, we’re focused on the science of helping you consistently deliver memorable taste experiences. From clean label to reduced sugar to gluten-free and more, we have a passion for solving your flavor creation challenges.

SENSORY & CONSUMER SCIENCE

The how, what, and where of consumer eating habits is constantly evolving. Incorporating the opinions of your target consumer into your product design is a must. Set your table for success using a variety of sensory and  consumer testing methodologies, including our proprietary Create IT® process and descriptive panels, to ensure your product will be a hit.

QUALITY, REGULATORY & SOURCING

Your consumers put their trust in your products. You expect uncompromised flavor with repeatable results each and every time. By leveraging the science of flavor, you can deliver on your brand promise by working with us to achieve the quality, consistency, and specifications that you need.

GLOBAL REACH

With broad-ranging capabilities and facilities all over the world, we can tailor your product innovation to local market preferences and help you consistently create consumer-preferred taste experiences that deliver on your global ambitions.

Dedicated to improving the world around us.

Dedicated to improving the world around us

McCormick has a long-standing tradition of making a difference by respecting the land and our relationships with suppliers, producers, employees, and communities where we live and work. With purpose-led performance, sustainable production methods, and a commitment to diversity, we strive to give back to the communities we serve. Read more about our long-standing dedication to reducing our environmental impact and increasing supply chain transparency and integrity.

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Flavor Forecast

Flavor Forecast

At McCormick we love to identify emerging culinary trends. Since 2000, our signature Flavor Forecast has pinpointed top trends and flavors—from those on the verge of widespread appeal to subtle undercurrents just beginning to materialize.

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Our Culture & Values

Our Culture & Values

McCormick operates with a set of principles that reflect our tenets and speak to our purpose, competitive advantage, and ambitions.

  • Passion For Flavor
  • Power of People
  • Taste You Trust
  • Driven to Innovate
  • Purpose-led Performance

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