The push for health and wellness has led to the ultimate partnership: food and beauty. More food items are being developed for functional, cosmetic purposes; at the same time, traditional food ingredients are finding their way into new beauty care products.
Why This Trend Will Stick
CONSUMERS ARE MORE HEALTH-CONSCIOUS
“Just as consumers want natural foods, they want natural beauty products. Increasingly that means plant-based health and beauty care products.” - Jack Li, managing director of Datassential, a Chicago-based food and beverage insights agency
FOCUS ON BEAUTY FROM INSIDE AND OUT
“It’s all about obtaining beauty from within. Health and wellness — how we feel, how we live, how we look — are becoming one.” - Eric J. Pierce, vice president of business insights for New Hope Network’s
NEXT SKIN HEALTH IS IN
Food and beverage products focused on skin health have seen 15% average growth from the introduction of the first handful of these products in 2014 to 2018. - Innova Market Insights
Here are the micro-trends we see in this trend:
To get started on your edible beauty innovation, contact your McCormick account manager or contact us today.