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Inspired Tastes

Edible Beauty

February 2020 | Natalie, Marketing Manager

The push for health and wellness has led to the ultimate partnership: food and beauty. More food items are being developed for functional, cosmetic purposes; at the same time, traditional food ingredients are finding their way into new beauty care products.

Why This Trend Will Stick

CONSUMERS ARE MORE HEALTH-CONSCIOUS

“Just as consumers want natural foods, they want natural beauty products. Increasingly that means plant-based health and beauty care products.” - Jack Li, managing director of Datassential, a Chicago-based food and beverage insights agency

FOCUS ON BEAUTY FROM INSIDE AND OUT

“It’s all about obtaining beauty from within. Health and wellness — how we feel, how we live, how we look — are becoming one.” - Eric J. Pierce, vice president of business insights for New Hope Network’s

NEXT SKIN HEALTH IS IN

Food and beverage products focused on skin health have seen 15% average growth from the introduction of the first handful of these products in 2014 to 2018. - Innova Market Insights

Here are the micro-trends we see in this trend:

  • Collagen Crazy
  • Energy & Focus
  • Detox & Digest

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Takeaways

  • With consumers hyper-focused on health, there is an opportunity to incorporate ingredients from around the world to meet their desires.
  • The introduction of healthy ingredients can extend beyond shakes and drinks to include protein bars, ice creams, and other inventive formats.
  • Consumers are more open to products featuring traditionally non-food ingredients, such as charcoal or edible retinol, leaving a great opportunity to experiment with unconventional add-ins.

To get started on your edible beauty innovation, contact your McCormick account manager or contact us today.