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Sauces & Condiments: Elevated Classics

Inspired Tastes

Sauces & Condiments: Elevated Classics

March 2022 | Marketing & Insights

Small batch and craft sauces and condiments continue to grow in popularity, bringing artisanal (sometimes unexpected) ingredients and elevated flavor profiles. Consumers are more willing to pay higher prices for products that they perceive as special and made with diligent care.

Millennials and Gen Z are looking for experiences that are one-of-a-kind and provide a touch of something special. Classics are overdue for innovation, and by reinventing recipes and including new key ingredients, brands can elevate the classics and give them a new life.

Why it is Interesting

“Condiments are recipe staples. Potato salad is hard to imagine without mayonnaise, mustard, or vinegar. Not only can these and other foods be reimagined by the inclusion of condiments, the development of new recipes can expand the use of sauces, dressings, and other condiments.” 
Cindy Hazen, Contributing Editor, Food Industry Insider

Following the tastes of Millennials looking to try new foods and flavors, mature condiments with established recipes began to offer more twists on the classics after small startups paved the way. For instance, many mayonnaise brands now offer wasabi, chipotle, pesto, garlic, horseradish, and ginger flavors, among others. 
-Packaged Facts 

Craft Hot Sauces

Hot sauces do not have to be for the truly daring—offering a wide range of sauces that offer varying Scoville units can make them more accessible to people who are looking to try hot sauces little by little.

Mixing hot sauces with elevated ingredients and unique offerings, consumers can make any dining experience a special event.



Vinegar Reimagined

Vinegar is a staple ingredient in any kitchen, but craft vinegars are beginning to come into the market as a center-piece.

Fruit-based vinegars using foreign fruits, floral overtones, and a brush of artisanal flare, are sure to make an impact.


Craft Ketchup

Ketchup is an American classic, now reimagined with artisanal touches of flavor and new ingredients that create an elevated experience when added to classic favorites like fries and burgers.

Leveraging the natural sweetness of fruits and vegetables, these reworked ketchups have a layered flavor profile that enhances any food.


Bold & Impactful

Made to make a statement, creating new sauces that stand out can use bold star ingredients that are versatile, exciting, and high quality.

Try mixing traditional peppers with delicious touches of drinks (ranging from soda to kombucha), unique textures (from fizzling to creamy), and versatile uses (from fun everyday sauces to drink toppers).


  • There is opportunity to dive into the world of artisanal and craft flavors that leave consumers wanting more, but also giving them a taste of authenticity.
  • Opportunities exist to look for exciting and unexpected flavor combinations to create rich and complex flavor profiles, taking everyday condiments to new heights.
  • Experiment with layering heat using different peppers and methods of roasting and cooking the chiles.
  • Millennials and Gen Z are looking for unique flavor expressions and crafting methods. By creating truly artisanal levels of flavor combinations, these groups are more willing to purchase and pay more for one-of-a-kind experiences.

Let’s collaborate on your next elevated sauce and condiment. Contact your McCormick account manager or contact us today.