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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
Nutrition & Functional Beverages
Nutrition & Functional Beverages

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
First in Flavor

First in Flavor™

In today’s rapidly evolving CPG landscape, timing is everything. Thread the needle of early flavor adoption to win big in the market with First in Flavor™.
Predict cravings before they happen

First in Flavor™ is a data-led, repeatable approach to identifying and activating emerging flavors before they become mainstream.

It is designed to spot flavors at the early adoption stage,
when consumer interest is real, but market saturation has
not yet occurred.  

How We Identify Flavors

The First in Flavor ™ process blends quantitative signals with qualitative expertise to confirm what flavors are gaining real traction and scalable across multiple product segments.  

The Result 

This process develops a curated pipeline of on-trend flavors that can be rapidly translated into product ideas and commercialization opportunities.

Equally important is engaging our product development experts early to ensure a flavor can be translated into a viable, scalable ingredient.

Get the Full Report
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Featured Episode: First In Flavor | A Data-Led Approach to Flavor Tracking

Consumer Interest eating
Track & Validate Trends
Across Channels
Consumer eating burger
Real-time Signals
of Consumer Interest
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Social Listening
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Culinary & PD Expertise
MFS_Flavor University_Trends_Mackenzie Moeller (1)
Consumer Insights
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Menu Trends
“To validate which flavors are gaining genuine traction we tap into our culinary and product development experts. Data can reveal patterns, but chefs determine whether a flavor truly can deliver an exceptional taste and has product potential. Our culinary team brings that critical, hands-on perspective—connecting the flavors to broader trends, relevant recipes, and the overall sensory experience.”
Talia D'Adamo Headshot
Talia D’AdamoSenior Innovation & Scale Manager

Turn inspiration into commercially executable innovation

Read on to explore our First in Flavor™ framework. 

Learn More
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