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Flavor knowledge gap?

We’ve got you covered. 

About Flavor University®

Flavor University®equips food professionals with the science, insight and hands-on knowledge to work smarter with flavor.

IN-PERSON COURSES

Learn Flavor Firsthand

Join us for our highly rated, non-commercial courses that bring the science and creativity of flavor to life. Led by industry experts, you’ll define flavor, explore consumer trends and insights, navigate the regulatory landscape, and learn through hands-on tasting sessions leaving ready to level up your flavor expertise.

Upcoming Courses:

Flavor 101®  

September 29 & 30 - Geneva, IL
October 6 - Anaheim, CA
November 18 - Dallas, TX

Pet Care Flavor 201®

September 23 - Geneva, IL

Savory Flavor 201®

October 20 - Geneva, IL

Heat Flavor 201®    

November 3 - Geneva, IL

Taste Modification 201®

November 10 - Geneva, IL

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FLAVOR UNIVERSITY® PODCAST

Tune in to Where Taste Begins

The Flavor University® Podcast takes you behind the scenes at McCormick Flavor Solutions, where taste begins. Hear flavor professionals explore the how, what, and why behind every sip and bite, from taste science and aroma to the next trends in flavor innovation. Listen in and get a taste of Flavor University! 

 

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WEBINAR COURSES

Learn Flavor From Anywhere

Experience Flavor University online through our live webinar courses. Connect with flavor experts, dive into practical lessons on formulation and labeling, and gain the same hands-on insight—no travel required.

Subscribe to our newsletter to be notified of upcoming webinars.

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30+ years
15,000+ In-person attendees
6.3/7 Average course rating
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Tune in to listen where taste begins

Listen as flavor professionals talk about the how, what, and why behind flavor.
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