The rapid growth of a new generation who are diverse, unique, and influential has caused a stir in the food scene. They are the Generation Z and to appeal to them, a new trend has emerged – mashups. They come in the form of brand collaborations, flavour combinations, and fusion cuisines that generate excitement, bring novelty and even invoke nostalgia. In this issue, venture into the realm of mashups with us as we look at successful fusions and partnerships between flavours and food formats.
View our 2023 Consumer Insight on The Realm of Mashups.
The Foodture: Striving to Stay Relevant among Gen Z
Eatsighting: Brand Collaborations and Fusion Trends
Flavouracle: McCormick® Flavour Forecast® 23rd Edition
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