Beverages have become popular delivery vehicles for body and brain-boosting benefits using naturally sourced ingredients. As consumers demand more from their drinks, in both function and flavor, new taste experiences include unfamiliar fruits such as Asian pear, acerola cherry and nopal cactus.
Why This Trend Will Stick
“Health and wellness is important to many consumers, and information about how to achieve a healthier lifestyle is more accessible than ever, thanks to the internet and social media, - Holly McHugh, Marketing Associate.” | Imbibe
“Seeing this surge in the popularity of nootropics isn’t surprising to me,” says Beekeeper’s Naturals co-founder Carly Stein, who created honey-tasting nootropic elixirs long before other brands jumped on board. “Modern life is hard on the brain - we could all use the extra support.” | Well & Good
“65% of Americans look for functional benefits in their food and drink. And want immediate results.” | Beverage Daily
Here are the micro-trends we see in this trend: