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Inspired Tastes

Heat + Flavor

June 2020 | Natalie, Marketing Manager

With hot sauces and spicier flavors becoming more common, we’re seeing an influx of spices, lesser-common peppers and vinegars from around the world used to add flavor to foods. The interest in heat—even mouth burning flavors—continues to gain momentum with consumers seeking extreme palate experiences, from spicy and sour combinations and fire inducing peppers, foods that balance sweetness and spice all in one.

Why This Trend Will Stick

NO END IN SIGHT FOR HOT SAUCES

The global hot sauce market size was valued at USD 2.29 Billion in 2018 and is projected to reach USD 3.77 Billion by the end of 2026, exhibiting a CAGR of 6.5% in the forecast period. - Fortune Business Insights

LOTS OF LOVE FOR VINEGAR

The Asia-Pacific vinegar market is projected to grow at a CAGR of 4.7% during the forecast period of (2019-2024), primarily driven by the changing consumer lifestyles and preferences. Due to the rise in health benefits, associated with the consumption of vinegar, consumers’ interest toward inclusion of vinegar in cooking gourmet and ethnic food has increased, thereby prompting the sales of vinegar. - Mordor Intelligence

Here are the micro-trends we see in this trend:

  • Daring Peppers
  • Vinegary Zing

heat

Takeaways

  • Chilis with spicy names can be a great platform for new product development and marketing.
  • Beyond spices and chilies, there’s opportunity to offer flavors that pack a punch by using vinegar as stand-alone ingredients or in combination with their spicier counterparts.

To add flavor + heat to your next innovation, contact your McCormick account manager or contact us today.