Spanning from June to September, with summer often comes time for R&R, fun in the sun, and indulging in tasty food and beverages with friends and family. Each summer, consumers look forward to innovative seasonal and limited-edition products that feature exciting new flavors, formats and collaborations. While sweet treats in bakery, refreshing summer beverages, and snacks dominated this season, product developers can find opportunity in the seasonal and LTO space cross-category.
From all the sweet (and pink) Barbie collaborations you can think of to tastefully spicy eats, let’s take a look at the trending seasonal products and flavors for summer, and see where you can find inspiration for your brand.
A Quick Look at the Trends of Summer: