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Wellness Defined by Generation

January 2019 | Danica, Customer Marketing Manager

As we kick off a new year, diet and exercise resolutions often come to mind. According to Innova, 78% of US consumers have made lifestyle changes to improve their health and well-being. Even though consumers from all generations are making changes to become healthier; their specific needs and behaviors vary.

 

Here are some things to keep in mind when developing health & wellness products for each generation:

HWbyGentile

 

Sources:

Innova US Lifestyle Consumer Survey 2018

Convenience Store News, How to Catch some Z’s, 2018

Mintel 2018

Progressive Grocer, How to Meet Millennials' Growing Snacking Needs, 2018

 

Partner with McCormick to develop wellness solutions for your target consumers. For more information on our flavor innovations, contact your McCormick account representative or contact us today.